It is still growing. According to Gartner, Inc., by 2021, one-quarter of digital employees will use a Virtual Associate (VA) every day. For instance, if you want to expand your company’s online visibility but lack the skills, you may need a Collaboration with a Virtual Marketing Assistant to help with social media, website, and SEO marketing. Using virtual assistants saves money on office space because employees work from home.
How Collaboration with a Virtual Marketing Assistant Can Help
Although VAs are necessary for every workplace, they cannot be left alone to handle your numerous digital needs. For this reason, you must still build rapport to enhance your communication between employer and employee.If you’re wondering how to foster this partnership, you and your virtual marketing assistant can benefit from the following suggestions:
1. Establish a Strong Partnership
Many virtual assistants are running their own operation, so you may not be their only client. Consequently, when your business grows, so does theirs. You may be confident that they will not sacrifice the quality of their services to preserve their reputation and expand their client base.
What you need to do is form a solid partnership to assist each other in achieving each other’s objectives. Develop the collaboration to understand that you’re both looking to expand your respective businesses and respect each other’s time and efforts.
2. Keep the Partnership Professional
Even if VAs usually work from home, it does not give you an excuse to treat them unprofessionally. In the same way, VAs must also provide professional quality service while working from home. For this reason, you must hold them responsible for any lateness or poor performance. Collaboration with a Virtual Marketing Assistant is a new path your business is moving on so both parties will have to adjust in the beginning.
3. Use the Appropriate Collaboration Tools
There are a lot of collaboration tools available today to ensure the smooth flow of partnerships with VAs.
You’ll need technologies that make teleconferencing and document sharing easy. Your Virtual Associate should be familiar with the software you use. Collaboration with a Virtual Marketing Assistant can make this easier for you.
4. Make Use of Regular Communication
When dealing with a Virtual Associate, effective and consistent communication is essential. Communicate your goals for your company’s marketing initiatives to your Virtual Associate. Make sure that you continue to provide clear and explicit directions on the work that needs to be done for your marketing initiatives.
Schedule frequent meetings with your Virtual Associate to monitor routine development and outcomes. Discuss areas that require re-strategizing or greater focus for improved performance. Good communication contributes to confidence and trust, so exercising transparency can serve as the foundation for a long-term collaboration with a Virtual Marketing Assistant.
5. Set the Right Expectations for Tasks
Office work environment differs from virtual remote working. Some tasks are done with a different process, so you need to deal with VAs in the context of their working setup. Make a list of responsibilities in order of importance and select which ones should be completed remotely.
Most tasks or non-voice could be scheduled at the VA’s convenient time. It includes social media management, digital marketing campaigns, and client administration, among other things. Meanwhile, some tasks are voice tasks and should be done based on your customers’ availability. It includes client calls and technical support.
Moreover, provide what they need to do their tasks, such as web and social media credentials, customer management accounts, emails, and the like. All this can be done by Collaboration with a Virtual Marketing Assistant.
6. Keep Deadlines Reasonable
Evaluate the amount of time it will take to complete a task so that you can offer your Virtual Associate realistic deadlines. Inform your VA of your expectations to work to achieve the results in the time allotted.
For typical everyday tasks, specify what time of day the duties should be completed so that your marketing initiatives are not threatened.
It’s a good idea to give your deadline on the same day you assign the assignment. Pay attention to any complaints from the Virtual Associate about your timelines as this can play a major role in this collaboration with a Virtual Marketing Assistant. Consider the quantity of work at hand; it may not be feasible to do it within the time frame specified; therefore, you must be flexible.
Conclusion
To achieve your goals, you and your virtual marketing assistant must work together. So you don’t have to repeat chores, which might impair the team’s effectiveness. Use the right technology, set up an office, and hold your Virtual Associate accountable.
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