Today we are pleased to be joined by Joe Troyer, owner of PPC Ad Labs. If you’ve heard of Paper Click, you know about PPC. Having been a marketer since 2008, Joe was intrigued by SCM Rush, SpyFu, and Espionage on data for Paper Click to find leads to see what people were advertising on the market. He explains that having that competitive intelligence is key because those ‘ancestral’ tools are no longer providing the data that marketers need.

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With PPC Ad Lab, you can take a snapshot of what is happening in the marketplace right now. You can see the keywords that people are searching for and how often those words pop up in searches. It’s truly a game-changer for SEO specialists. While some might use it for creating Google Ads, Joe uses it for a full circle service for his clients. With Ad Lab, he finds plenty of prospects to work with. 

Joe turns the table around with Ad Labs to fill in the holes of missing data that Google Ads can’t provide. Ad Labs provides knowledge to every team member, from Marketing Assistants to Virtual Account Managers for digital marketing agencies, so they can prosper in their agencies. This data provinces focus on marketing agencies to target their ideal prospect. 

One of the most interesting things that Joe has been able to tackle is creating data points while others in the past have had a hard time setting parameters to search for specific data. If you’ve ever been interested in learning more about Big Data, this podcast is for you

The key elements discussed in this podcast include: 

 

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