Why You Must Use LinkedIn Direct Messaging for Your Business

Why You Must Use LinkedIn Direct Messaging for Your Business

In the world of business, many cold emails and messages are left unopened and doomed to be forgotten in inboxes and spam folders. That is because sending messages to solicit people you do not personally know generally feels embarrassing and uncomfortable. It makes you seem desperate and left with no other choice but to reach out to strangers. However, when used on the right platform and sent with the correct tactics, you could create new business opportunities.

At present, many businesses utilize cold outreach on LinkedIn. Surprisingly, this strategy was welcomed pleasantly by many executives and business decision-makers and produced a much higher return on investment. This led to massive success compared to traditional forms of marketing.

With a well-crafted message, a sincere tone, and a clear purpose, LinkedIn direct outreach can be an excellent new sales tool. Here are some of the reasons you should consider using this strategy for your business right away:

1. It serves as a direct communication to business decision-makers

One of the best aspects of LinkedIn is that it gives you a way to directly communicate with various people with relevant titles and big positions placed next to their names. These are influential individuals and business decision-makers who can be your next client, business partner, or connection.

LinkedIn is an ideal platform to strike a conversation to form a connection. Millions of Fortune 500 senior executives and decision-makers at their companies are on the site. More often than not, they are also always on the lookout for business opportunities and connections that can bring value to their company. 

2. It is more conversational than emails

Cold emails are usually, well, cold-sounding compared to LinkedIn messages. 

Emails are generally professional in tone, which can often sound stiff, distant, and emotionless. On the other hand, LinkedIn messages are conversational. Since formalities are not required in its chat-like setting, you can appear friendlier and more approachable. The freedom of sounding more like themselves will encourage your recipients to respond to your message more quickly compared to an email. 

3. It is easy to manage and scale

Unlike other forms of cold outreach, such as calls and emails, LinkedIn messages are far easier to personalize, manage, and scale. With its user-friendly interface, you can also have multiple business conversations conveniently at the same time, which can help save you time and effort. 

Conclusion

Regardless if it is email or call, sending cold solicitations, in general, can seem embarrassing. Your message is more likely to get deleted or stay in the spam folder forever once your recipient sees that it is from someone they do not know. Fortunately, LinkedIn direct messaging can work wonders for your business. 

By sending well-written, concise, and sincere messages to various business decision-makers on LinkedIn, you can have a chance to tap into the power of this platform for sales and allow you to expand your reach, find prospects, boost your return on investment, and convert more leads. All of these can help make your business prosper.

We will help you expand your network and close deals through LinkedIn outreach. Contact us today to get started in growing your business further!

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