In this episode of the Know My VA Podcast, we sit with Bilal, a talented media specialist and funnel expert at RepStack. His journey is an inspiring tale of resilience, continuous learning, and mastering the ever-evolving landscape of digital marketing.
From Data Science to Digital Marketing
Bilal’s story begins in Lahore, Pakistan, where he pursued a degree in Business Information Systems at the University of Management and Technology. His initial career path was in ERP systems and data analytics, working with companies like Pel and Nishat Limited. However, he soon realized that traditional marketing wasn’t his calling.
Determined to shift towards a more dynamic field, Bilal embarked on a journey into digital marketing, securing multiple certifications from Meta, Google, and the Digital Marketing Institute. The COVID-19 pandemic allowed him to upskill through online courses and certifications and gain expertise in advertising and analytics.
Finding a Passion for Media Buying
Bilal’s entry into media buying and planning was driven by his interest in the strategic aspects of advertising. Unlike many who associate marketing with creativity alone, he emphasizes the crucial role of data and analytics in running successful campaigns.
Expertise lies in understanding marketing analytics, setting up tracking systems like Facebook Pixel, Google Analytics, and conversion APIs, and leveraging AI-driven ad campaigns.
Discovering GoHighLevel (GHL)
While working as a freelancer, Bilal kept hearing about a platform called GoHighLevel (GHL) in the digital marketing industry. His curiosity led him to attend webinars and workshops, where he learned about its capabilities in CRM, funnel building, and automation.
This knowledge later became invaluable when he joined RepStack, where he had the opportunity to gain hands-on experience and even earn an admin certification in GHL.
The Power of Strategy in Media Buying
Bilal breaks down the differences between media planning, digital media buying, and analytics. He stresses that effectivee media buying and planning isn’t just about running ads—it’s about understanding audience behavior, leveraging machine learning in platforms like Google Analytics 4, and constantly optimizing campaigns for the best results. With platforms like Meta introducing AI Advantage campaigns, media specialists must adapt and harness these advancements to stay ahead of the competition.
Working with High-Performance Clients
One of the most exciting aspects of Bilal’s journey is his work with Justin Day, a driven entrepreneur and mentor at RepStack. Bilal shares how Justin’s relentless work ethic and dedication have motivated him to push his boundaries. Despite working 16-hour days, Justin always finds time to mentor his team and even invests in a $1,000 course to help Bilal master GHL funnel building.
Key Takeaways from Bilal’s Journey
- Continuous Learning is Key: The digital marketing industry constantly evolves, and staying updated with new tools and strategies is essential.
- Data-Driven Decision Making: Digital media buying is not just about creativity but also about leveraging analytics and AI-driven insights.
- Invest in Skill Development: Certifications and hands-on experience can accelerate your career growth.
- Mentorship Matters: Working with experienced professionals can provide invaluable learning opportunities.
Final Thoughts on Bilal's Journey from Data Science to Media Buying
Bilal’s story is a testament to the power of adaptability and perseverance. From a data science background to becoming a media specialist, his journey highlights how embracing new opportunities can lead to professional success.
If you want to build a top-tier marketing team with skilled professionals like Bilal, RepStack can help. Book a discovery call today, and let’s find the right talent for your business!
