How To Build A Marketing Agency In The Floor Coating Niche

How To Build A Marketing Agency In The Floor Coating Niche With Rudy Hettrick

Joining us from Vancouver, Canada is Rudy Hettrick, owner, and founder of Floor Coating Marketers. He’s dedicated to serving floor coating companies all over North America with their marketing goals. They offer the complete package from web development to marketing strategies. 

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Rudy and I are both a part of the same mastermind group, the 7 Figure Agency conducted by Josh Nelson. Being both from Canada, we connected right away. It was great getting to hear his story of starting a digital marketing agency after years of experience working for other companies and focusing a lot of his time on sales.

When asked about why he started his digital marketing agency, he explained, “Why not?” I love this response because it ties back into, “If not me, then who?” For Rudy, creating a digital marketing agency made sense as it fits perfectly with his personality. Having a passion for developing technology and game development, he then transferred that passion and skill set into creating websites. 

The bottom line, you have to love what you do. Even on mornings that are hard to get going, having your work be your passion, for Rudy, is like being paid to play videogames. Now he is a successful digital marketing specialist that has helped many floor coating businesses thrive. He will do exactly what he promises to his clients. 

One of the key success elements for Rudy was hiring two virtual marketing assistants from RepStack who help him manage his day-to-day tasks. He hired an Account Manager for his digital marketing agency to match his unique process of working with clients. In addition, he has a Sales Development Rep that can follow Rudy’s core beliefs and work ethic to attract new clients. 

The key elements discussed in this podcast include: 

  • Rudy’s journey into the world of digital marketing.
  • Rudy’s amazing work ethic is inspiring. 
  • The importance of identifying and sticking to your niche.
  • Key outreach strategies – spending only $30 on Facebook ads!
  • How the RepStack Virtual Assistants add value to his agency.

Tune in every month as we share strategies, review case studies, and highlight client success stories. Activate massive growth in your agency using Virtual Assistants.

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