Ed’s journey to ClicksGeek – Lead Generation with Google Ads!
ClicksGeek is a Google Ad premier agency that focuses on Lead Generation. Ed Stapleton is the co-founder and co-owner of this business and his journey is one that you can learn from!
Soon after graduating college, Ed was working at a corporate job but was not very happy about it. He decided to change that by finding opportunities such as marketing consulting for local businesses and even starting a business from scratch.
But, success came through when a limo company asked Ed to take a look at their google ads. This company takes CEOs and other important people to events. After changing their campaign the business doubled down in a matter of months. Ed had finally cracked the code for Lead Generation in google ads.
Today, ClicksGeek has more than 230 customers who are in the home and professional services businesses. These businesses use ClicksGeek to improve their online presence and marketing. It may seem simple but Ed did not achieve success overnight, it took him over 8 years to find his way.
From Grind to Greatness – Ed’s Insights
Before Ed got into digital marketing, he believed that Google Ads was a lost cause. But when the right opportunity arose, it made him change his mind. Ed’s story exemplifies a lesson in starting a new business. There is a grind to it but it takes strong will and determination to see your vision through.
As a business owner, Ed has learned a lot about what works and what doesn’t. Here are some of his insights.
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Doubling down on the niches – How to achieve profitability fast!
Ed believes that if you focus on a specific niche, you can achieve profitability fast. As a business owner, you need to have a good handle on your niches by being able to acquire, replicate and retain.
The hiring process may not be easy! Ed advises hiring individuals who are strategic thinkers. This leads to better delivery of results for your clients.
His sales process for Lead Generation
At ClicksGeeks, Ed has systemized Lead Generation by involving his sales team. They start out with about 100 leads in a month, the sales team then sorts through these leads and qualifies them. After this, their CRM refines it further.
This process ensures high-quality leads and is integral to success, and training your team in product knowledge is the key when it comes to pre-qualification calls. Also, by documenting these processes, you can replicate them to get rid of any bottlenecks.
Hiring the best fit as appointment setters – Sales
Hiring the right fit for your sales or appointment setters is crucial to success. It depends on the type of sales whether they are outbound sales or deal closers.
You can do this by using a DISC assessment tool. Doing so can help you to identify candidates who have the right personality type for the job. For example, if you’re looking to fill a deal-closing role, you’ll want to look for candidates with a dominant personality type.
By taking the time to find the right personality type for the job, you’ll increase your chances of hiring a successful and long-lasting employee.
Key insights from Ed
When it comes to your business, don’t be afraid to niche down. It can help you achieve profitability much faster by allowing you to focus on what you do well and become the best in your field.
What niche are you considering doubling down on?
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