The Entrepreneurial mindset that led Alex Schlinsky to success
The hustle of the agency world can be too much for some people. Meet Alex Schlinsky, who has found that maintaining a balance between work and play is key to combating burnout or stress in this fast-paced industry.
Alex Schlinsky has come a long way from googling ‘Digital Marketing’ to knowing what Google Ads are all about. As an agency owner, he’s learned how to manage his time efficiently without feeling overwhelmed by the tasks on his plate. And his collective mission is to get you and your business there too!
His agency Prospecting on Demand guides impact-driven entrepreneurs on the processes and systems needed to make their way to a 7 figure income. So whether you’re an agency owner or just starting out in digital marketing, read on for some helpful tips!
Alex Schlinsky’s Marketing journey – From Overwhelmed to Empowered
When it comes to Digital Marketing, Alex believes himself to be a better salesperson rather than a marketer. He has plenty of great ideas, but when it’s time to execute them he feels overwhelmed by the complexity and nuances that come into play in order to achieve an impact.
Moving forward, he’s proactively developed all his agencies’ processes while delegating marketing to his team. He believes that with a team supporting him on the backend, he can bring his agency’s vision into a reality.
The Best Way to Close Sales: One Call Close Methodology
One close-call methodology is the best way to avoid no-shows and delays in closing sales. It saves you time because it only takes one conversation with a prospect instead of two or three; plus this strategy helps them come to quicker decisions which they’ll be grateful for!
Simply ask them the 4Ws: Who are you? What do you do? Where do you want to be? What will you do about it?
Here’s why this method works:
- Avoids no-shows, and delays in closing sales
- Cuts to the chase: Let your prospects know their time is of value and so is yours.
Networking and why it’s important to connect with the right people
Networking is key to getting ahead in this industry, Alex explains how you should start with your local network first and then use cost-effective ads to get results.
“All of your clients could possibly be my clients and vice versa”
It’s all a numbers game, you only have to spend around 5 dollars to get leads through ads. Hence, once you start investing in advertising when you reach out to leads or call them you’re more likely to be met with success.
“Once you’ve jumped through all the hoops you will get better quality leads,” says Alex Schlinksy.
Once, you’ve tapped into the market well, spending money on Ads makes much more sense, so that you get a better return on your investment.
His key giveaways when it comes to networking are:
- Organically convert leads
- Expand reach through other networks
- Warm leads can be converted into a different funnel
- Tap into other networks to expand your reach
If your competition is spending more than you, you need not be worried. It’s all about your marketing strategy and what is best for your agency. Most agency owners resonate with big advertising budgets, but they don’t always reap the best results.
Keep it simple: Define – Design – DO!
Alex Schlinsky highlights these three simple steps so you can focus on what you are good at and service your target audience in the best possible way.
If you’re feeling lost in the world of Digital Marketing or if you’re unsure about your next steps, take some inspiration from Alex Schlinsky. He paved his way to the top by dedicating himself to understanding this field inside and out.
When you have a problem that needs solving, don’t be afraid to put in the extra work to find a solution. After all, that entrepreneurial mindset is what led Alex to success!
Avoid Burnout as an Agency Owner
We all face burnout as agency owners, but it’s important to take a step back and assess our workflow. Are we working efficiently? Are we taking enough time for ourselves? Alex Schlinsky has found a balance between work and play, and his story is proof that success lies in this mindset.
If you’re feeling overwhelmed by your workload, try to assess your process and see if there are any areas you can improve. You may be surprised at how much of a difference small changes can make!
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