Ultimate Guide: Hiring & Training Virtual Marketing Assistant

Episode 2 – Ultimate Guide to Hiring & Training Your Virtual Marketing Assistant

Once you are sure you are eligible to hire your virtual assistant, the next step is getting to know the whole process. This is what Azhar explains in detail for you in the podcast.

📁 Click to Download the Transcript File

How to Hire, Onboard & Train Virtual Marketing Assistants – Workbook

Hiring a virtual assistant comes with a bunch of benefits for the business. It’s easier to have a helping hand while you manage the operations of the company. You could be focusing on more crucial areas while letting the VA take care of the daily tasks that are needed to keep the wheels running. This not only eases your workload but also decreases the stress that comes with it and saves a lot of your precious time. Not to forget the cost-effectiveness of hiring someone virtually – lesser salaries and operational expenses. With all the saved time and cost, and an expert working 8 hours a day,  the business can thrive better eventually.

There are three key roles that we think are needed by agencies:
  1. Marketing assistant
  2. Sales Assistant
  3. Account manager
Our CEO, Azhar, recommends the first position that you should consider hiring is the marketing assistant. Why is that so? He explains in detail how the marketing assistant is the person to start off with by letting them handle the marketing tasks. As we understand how essential marketing is to a company. But as owners get busy with the day-to-day operations, marketing is the area that is most commonly neglected, and as soon as leads stop coming in they realize they’re in a state of emergency and nothing is being taken care of. So a marketing assistant can step in, take over tasks such as run email campaigns, help with the outreach, generate leads on a daily basis. They stay on top of the hot leads to forward to the sales department regularly.
The second placement, the sales rep or appointment setter, comes in at this stage. As soon as leads start coming in, the sales rep steps up and grabs the opportunity. So you wouldn’t keep the potential clients waiting while being busy with other operations and tasks and risk losing them; eventually wasting all the hard work done by the marketing person to bring them in.
Once the clients are onboarded with the agency, an account manager makes sure of the retention. They keep in touch with all of the accounts (clients) so they don’t feel abandoned after choosing to do business with you. They handle all their queries, concerns, and daily communications. So you maintain a good relationship with them and ensure they stay loyal to the business by putting in that dedication through your account manager.
So these dedicated Virtual assistants, in these key roles will make sure you don’t miss out on any leads, convert them to clients and then retain them in the long run. This podcast also outlines what to look out for when hiring a person and how Repstack ensures the quality of work from its VAs.
More details on the job descriptions for the roles are available in this document. Some videos of the onboarded VAs are also included in the workbook where you can have a clear idea of what they do in their day. As well as testimonials from some business owners who decided to hire VAs and share their experiences.

Podcast Members

Podcast Archive