Maximize Your Business Potential with Lilach Bullock, the founder of Coaching Magnificent Minds, a renowned expert in the world of B2B business coaching, marketing strategy, SEO, and mentorship. She has nearly 19 years of experience in the field and has seen it all – from starting a virtual PA business, growing it to offices and staff, and finally selling it. Her next venture was investing in a social media marketing tool, which launched her into the world of social media and earned her a reputation as an international speaker on best practices for social media.
Today, Lilach offers online PR services to businesses looking to grow, scale, or start up, and her insights are invaluable to those looking to succeed in the competitive world of digital marketing.
How to Maximize Your Business Potential
Building Visibility and Reputation:
According to Lilach Bullock, visibility, creativity, and reputation are key factors in digital marketing success. Agencies should strive to be visible, memorable, and creative in their approach, and to always practice what they preach. In an industry where everyone is trying to stand out, agencies should aim to be different and do more than the rest. To achieve this, content creation is crucial, as it allows agencies to ensure their message resonates with their target audience. Lilach also advises agencies not to be afraid to be controversial and transparent in their dealings, as this can help to build trust and credibility with clients.
Creating Valuable Content:
Lilach places great emphasis on the importance of publishing value-added content that can make an impact on those you are trying to help. She suggests that by giving away your secrets, you can attract customers who may not have the time or desire to do the work themselves. This is a great way to establish your agency as a trusted and knowledgeable resource in your field and can help to position your brand as a leader in the industry.
Lead Generation and Closing Deals:
For effective lead generation and closing deals, Lilach recommends that agencies understand how many outreach and touchpoints they need to do on a daily basis. By reverse engineering the number of deals needed for marketing, agencies can optimize their efforts and reach their goals more effectively.
Additionally, Lilach suggests that agencies qualify potential customers as much as possible and be prepared for numbers to change. To close deals, she advises agencies to focus on expectations and understanding if they can deliver them with one or two calls. By doing so, they can avoid wasting time on unqualified leads and focus their efforts on opportunities that are most likely to succeed.
Building Strong Relationships with Clients:
When you want to maximize your business potential, it comes to building strong relationships with clients, Lilach believes that understanding the decision-making process of big companies is crucial. Agencies should also strive to retain clients by giving them fresh perspectives, rather than keeping them for years and years. To avoid a ‘churn industry’ in digital marketing, Lilach suggests a fresh initiative that emphasizes the importance of staying up-to-date with the latest trends and opportunities. By doing so, agencies can attract the right clients with realistic expectations and position themselves as leaders in the industry.
In addition, Lilach encourages agencies to remain disciplined with lead generation activities and focus on creating long-term relationships, as this is key to maximizing their marketing efforts and achieving lasting success.
More About Lilach Bullock
Lilach Bullock is a valuable source of knowledge and guidance for digital marketing agencies looking to improve their results. By focusing on visibility, creating valuable content, lead generation, and building strong relationships with clients, agencies can maximize their marketing efforts and achieve long-term success. If you are interested in learning more or seeking assistance, you can reach out to Lila via her website, LinkedIn, Facebook, Instagram or email (lee@gmail.com).
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