How his SEO journey began
With over 20 years of experience, William Jones is the go-to guy for SEO and the owner of Rank Fortress. Here’s his SEO journey that eventually led him to be an agency owner that provides web design and SEO.
So about 4 years ago, William moved to the Philippines from the US and was struggling to make ends meet. After taking on several unfulfilling jobs, he came to a Facebook group where his SEO expertise was needed. Having completed it with success, William realized the opportunity that lay here: He could build his own agency but thought it would take a whole lot of work.
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From making as little as 50 pesos from picking up laundry to making 50 grand a month as an agency owner William’s Facebook group, Google my Business, and SEO tips is currently the largest local SEO group with over 100,000 members in the Philippines that is also otherwise known as the VA capital of the world. William has a deep respect for those that do the graveyard shift – putting in long hours at the end of the day as VA is tough – teamwork is what made his agency grow.
Marketing Your Agency – Deep Dive Into Growth Insights!
Marketing is a key component of any successful business. William shares some of the marketing strategies he used to attract clients, here are the key pointers.
- Build out your personal brand – Be unique!
- Sales process – Don’t outsource at first!
- Client retention – Avoid perceived indifference
Build Your Personal Brand – Be Unique!
When you’re looking to grow your personal brand, William advises that the first step is finding what makes YOU unique and then matching it with content.
Experiment with different content formats until you find what works best for you, then keep at it! By putting in the hard work and being consistent with your content strategy, you can watch your personal brand take off.
Sales Process – Disclaimer: Don’t Outsource At First!
William advises that for the first 100 clients, you should not outsource your sales to close deals. Even if you currently have the budget for only one salesperson, make the most of them!
They should be skilled to close deals when they call prospective leads. But always make sure to SOP the sales process.
William emphasizes the importance of Sales by considering it second to content generation when it comes to building your business.
Client Retention – Avoid Perceived Indifference
Your clients just don’t look for satisfactory results, they want growth. It should be noted that the number one reason for a client leaving is Perceived Indifference. Fortunately, there are a few simple steps you can take to avoid this fate.
First, make sure that you’re constantly communicating with your clients, updating them on your progress, and get their feedback.
Second, go above and beyond to deliver results, and show them that you’re always looking for ways to improve.
By following these simple tips, you can ensure that your clients will stick with you for the long haul.
Strive For Success – Even When Things Seem Tough!
“In any niche, if you are not ranked within the top 3 then continue working for it until you get there”
It was a long and winding road, but William’s story is one of grit, determination, and passion. He saw an opportunity and seized it- even when things were tough. If you’re feeling stuck or lost in your journey to SEO success, take some inspiration from William.
There’s no doubt that he’ll continue to thrive as an agency owner and help others do the same. What have you learned along your own SEO journey?
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