If you’re a digital marketing agency owner, you know how hiring the right talent is crucial to your success. It makes all the difference with the right team that can execute marketing campaigns that are successful and bring great results for you and your clients.
However, due to the many roles and responsibilities considered mandatory at a successful agency, it can be difficult to shortlist the key positions that should be filled first. To give you a headstart, we’ve put together a list of three key hires that every digital marketing agency should consider: Marketing Associates, Sales Development Representatives, and Account Managers.
Even if you don’t have the budget to hire for all three positions right away, adding even one or two of these key hires to your team can make a big difference in your ability to run successful campaigns and deliver results for your agency.
So what are you waiting for?
Get out there and start building your dream team!
Who are the Key Hires for Your Digital Marketing Agency?
1. Marketing Associate
Marketing Associates are the driving force behind digital marketing agencies. As the marketing lead inside an agency’s workflow, Marketing Associates are responsible for identifying customer needs and developing strategies accordingly. With their experience and expertise, Marketing Associates ensure that campaigns remain within budget and generate desired results.
Needless to say, Marketing Associates also offer valuable insights that can help you determine the success of current campaigns and suggest areas for improvement. They can also take over your social media and generate content to keep your content factory running. Marketing Associates play a significant role in any digital marketing agency, making them key hires for any business looking to expand its online reach.
2. Sales Development Representative
Sales Development Representatives are key hires for digital marketing agencies, and they play an important role in enabling successful outcomes. They act as a liaison between your marketing team and the leads they produce, helping to identify prospects and nurture leads through the Sales Funnel.
Additionally, Sales Development Representatives also work to develop customer relationships, uncover customer needs, and engage potential clients to increase opportunities. With strong analytical skills and persuasive communication abilities, Sales Development Representatives are integral to helping companies achieve their goals. If you’re looking for an opportunity to be part of something big, Sales Development Rep may be the right role for you.
3. Account Manager
Account Managers are essential for success in every Digital Marketing agency. Successful agencies need to be able to provide the best possible customer service to retain clients and upsell services. That means hiring dedicated Account Managers that can lead your client management and client success.
They act as a liaison between your clients and your fulfillment teams to ensure all projects and services are delivered on time, within budget and according to the standards you have set.
Account Managers work with the Sales Development Representatives and Marketing Associates to ensure that all relevant goals are met. Account Managers require a skill set that is inspired by both creativity and strategy, a combination of the two making them highly valuable to any digital marketing agency.
Get ahead of the curve in the Digital Marketing realm.
At the end of the day, the success of a digital marketing agency depends on its team. A team that consists of key hires like Marketing Associates, Sales Development Representatives and Account Managers.
If you’re thinking about starting or scaling your digital marketing agency, make sure to add these integral key hires to your team. Not sure where to start? Book a Discovery Call with RepStack today and we’ll help you get on the right track.
RepStack has partnered with over 200+ Digital Marketing Agencies in the US & Canada, with our clients averaging 2 Virtual Associates per agency.
The company boasts its own training academy, RSA (Repstack Success Academy), providing comprehensive coaching from Josh Nelson, Andrew Cass, Alex Schlinsky & Dennis Yu.
At any given time, there is an active pool of 40/50 trained reps ready to be placed. Free yourself from stress and let your Digital Marketing Agency’s future be in good hands.
You’re just one Discovery Call Away!
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